B2B Marketing Speaker!
Why do I love to speak about my experience? It is quite simple – because I have always had and still have the feeling that there are too many marketers talking about shiny pictures and cool videos. Impressive talks on success stories of well-known B2C brands are everywhere. But is this really what helps the common marketeer? I don’t think so.
Austria and Germany are B2B countries. The backbone of our economy is small and medium sized enterprises. Hidden Champions (companies which are world marketing leaders in their niche market, but not known to the broader public) are an Austrian / German phenomenon. Understanding the marketing strategies and operations of such companies is what drives me. My aim is to make B2B marketing more interesting and more appealing, especially to young marketeers in the making.
If you have a similar opinion and want to bring more B2B into the B2C world, I am happy to support you as a B2B Marketing Speaker.
WHERE I TALK
University – Bachelor’s & Master’s Degree Programs
Postgraduate Education
Marketing Conferences
Marketing Events & Marketing Clubs
Read about my talks here
Some of the talks I did
TALKS ON ONLINE MARKETING, ECOMMERCE AND LEAD MANAGEMENT
University of Applied Sciences, FH CAMPUS02
Graz, Austria
Since 2014 I’ve given talks at my Alma Mater, the University of Applied Sciences, FH CAMPUS02, Graz. These guest lectures are part of the bachelor’s degree and master’s degree programs in international marketing and sales management. My core topics are online marketing and lead management with a focus on strategy, processes and KPIs.
“CHALLENGES DURING THE IMPLEMENTATION OF MULTI-CHANNEL APPROACHES”
Online B2B Conference
Berlin, Germany
I gave a talk about the challenges a multi-channel sales strategy has. During the creation and implementation of a B2B webshop in addition to a well-established sales process, multiple risks occur. The focus of the talk was on how to get sales aboard to provide additional value to the sales organization.
“B2B ECOMMERCE PROCESSES – WHY WE LAG BEHIND B2C”
Internet World Congress
Munich, Germany
Shopping online as a consumer is very often a fast and satisfying act. Some may even shop online as a hobby. There is absolutely no reason why such users should change their habits and expectations when purchasing online for business purposes. The consequent implementation of B2C features in B2B webshops is key. I talked about the reasons why B2B is still way behind B2C and how to overcome obstacles on the way.
“RESULT ORIENTED MARKETING. KPIs IN THE B2B ENVIRONMENT”
Online B2B Conference
Hamburg, Germany
This is one of my core topics. I talked about how to set up a marketing organization focused on output rather than input. Multiple examples underline the practical approach to making all actions measurable. Further, I showed the most relevant online marketing KPIs and how to interpret them.
“WHY DOES IT MAKE SENSE TO USE B2C FEAUTRES IN B2B ONLINE SHOPS”
Internet World Congress
Munich, Austria
This was a similar talk to the one I gave during the Internet World Congress in Munich, with even more focus on the importance of analyzing, rating, adapting and implementing B2C features in B2B marketing actions. There can’t be enough opportunities to talk about this topic.
“OLD SCHOOL BUSINESS = OLD SCHOOL MARKETING?”
University of Applied Sciences, FH CAMPUS02
Graz, Austria
This was a very interesting event at FH CAMPUS02 with the provoking topic “old companies do old school marketing.” Along with well-known marketers and entrepreneurs, Johannes Horning and Martin Auer, I had the chance to showcase AVL’s marketing activities. It was a nice opportunity to once again prove that B2B marketing is definitely not old school.
LET’S GET SOCIAL!
Do not hesitate to get in touch with me via the contact form or my various social media profiles. I am explicitly looking for a strong network of business professionals and students in the business-to-business marketing field.