Why do I love to speak about my experience? It is quite simple – because I have always had and still have the feeling that there are too many marketers talking about shiny pictures and cool videos. Impressive talks on success stories of well-known B2C brands are everywhere. But is this really what helps the common marketeer? I don’t think so.
Austria and Germany are B2B countries. The backbone of our economy is small and medium sized enterprises. Hidden Champions (companies which are world marketing leaders in their niche market, but not known to the broader public) are an Austrian / German phenomenon. Understanding the marketing strategies and operations of such companies is what drives me. My aim is to make B2B marketing more interesting and more appealing, especially to young marketeers in the making.
If you have a similar opinion and want to bring more B2B into the B2C world, I am happy to support you as a B2B Marketing Speaker.